20too Licensing had recently won 2 prestigious awards: Best Media Product & Brand Development Consultancy 2019 as well as Best IP Management Agency 2019.
Commenting on the achievement of being granted these deserving awards, Christian Zeidler, Managing Director, 20too Licensing said: “We work with brand owners from all over the world to create amazing results for the properties we represent in MENA market. Together with our partners we always aim to bring product and service solutions which are customized and respond to market trends and needs. We are proud to be a leading licensing agency in MENA region and represent some of the world’s best-known licensors including Hasbro, Entertainment One, Rovio, Discovery, IMPS, Moose and Silvergate.”
20too specializes in and provides not only brand extension services but also content sales, product strategy, marketing, communication and PR services. Properties under 20too’s umbrella span from preschool such as PJ Masks, Play-Doh and Smurfs; girls including Shopkins and My Little Pony; boys specific with the likes of Transformers, Angry Birds and Nerf; adults and lifestyle with MasterChef, Discovery and Hallmark leading the way; to promotional brands such as Hasbro Gaming, and more. In addition, the company has recently landed merchandise and licensing rights for Gigantosaurus, Sonic The Hedgehog and Ricky Zoom.
In the last 12 months period, not only has 20too added exciting new properties under their already rich umbrella of brands, but also partnered with a Mohammed bin Rashid Space Centre (MBRSC), Dubai Government entity that is integral to UAE Space Program. 20too Licensing was appointed a regional licensing agent for the MBRSC brand. 20too will focus on developing a licensing program across all categories with emphasis on delivering merchandise, experiences and collaborations that are unique for MBRSC.
In addition, the company plans to expand beyond MENA this year. After the opening of the satellite office in Beirut, Lebanon and the North Africa hub in Casablanca, Morocco, 20too Licensing will explore business in South Africa next.
Looking into the future 20too will focus on regional expansion based on the brand partner network the company is growing internationally as well as further expansion of their portfolio to cater to the fast changing MENA market.
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