This year’s WGSN’s Las Vegas Licensing Show report includes several mentions of Hasbro brands and NERF was highlighted as a “key property” coming out of the show.
Nerf has been – and continues to be – a growing property for Hasbro, with focus on new initiatives in place for 2018 and beyond, aimed at the girls’, boys’ and teen spaces. Much more than a toy, Nerf is fast growing into a lifestyle brand, with apparel (human and pet), indoor and outdoor toys, experience centres and more now sporting the Nerf name. Announced at the 2018 Licensing Expo Las Vegas, Nerf has partnered with Blizzard’s Overwatch, the first major global city-based eSports league, featuring teams from Asia, Europe, and North America.
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