Author Archives: jimoz

NERF apparel blasts into Babyshop stores

Babyshop, a family-destination retailer across the Middle East and Africa, along with 20too Licensing and Hasbro, Inc. are teaming up to launch an exclusive apparel range for…

Read more

20too Licensing Won 2 Prestigious Business Awards

20too Licensing had recently won 2 prestigious awards: Best Media Product & Brand Development Consultancy 2019 as well as Best IP Management Agency 2019. Commenting on the…

Read more

Fatafeat and Lulu Hypermarkets collaborate to launch exclusive collection for Ramadan

Fatafeat, the leading Arabic food network in the Middle East, has launched an exclusive cookware range for Ramadan and Eid, in collaboration with Lulu Hypermarkets. Available in…

Read more

20too Licensing added Power Rangers to its portfolio of Hasbro brands

20too Licensing is pleased to announce that Power Rangers has been recently added to its unparalleled portfolio of Hasbro brands. Power Rangers is an iconic brand built…

Read more

20too Licensing now representing Paddington

20too Licensing is pleased to announce its recent appointment as regional licensing agent for Copyrights iconic brand, Paddington. 20too Licensing will be developing a 360 degree licensing…

Read more

Iftah Ya Simsim event hosted in Abu Dhabi

20too Licensing and Bidaya Media welcomed representatives from companies across the GCC to the Iftah Ya Simsim studio for an event on January 21st. Participants were able to watch…

Read more

Tesco and Asda unveil Nerf Nation apparel lines

Hasbro teams with retailers as popular franchise continues to expand beyond toy aisle. Hasbro has unveiled a new apparel line for its NERF franchise. The new NERF…

Read more


ANGRY BIRDS WORLD™ entertainment park opens in Qatar

Rovio Entertainment has joined forces with Trimoo, a location-based entertainment company for “Angry Birds” World in Qatar, a new theme park centered around the “Angry Birds” brand.…

Read more


NERF – a key property of the Las Vegas Licensing Show

This year’s WGSN’s Las Vegas Licensing Show report includes several mentions of Hasbro brands and NERF was highlighted as a “key property” coming out of the show.…

Read more

Rovio makes deals ahead of Angry Birds sequel

Rovio Entertainment has outlined a multi-year content roadmap for its partners ahead of the theatrical release of the franchises latest film The Angry Birds Movie 2. New…

Read more